Effective Date: 25th June 2025
1. Introduction
Snaarp uses cookies and similar technologies to provide, improve, protect, and promote our services. This Cookies Policy explains how we use these technologies, what types of cookies we use, and how you can control them.
2. What Are Cookies?
When you visit our website, your browser receives small data files known as cookies. They are used to remember your preferences, enhance the user experience, and provide personalised content. In addition to cookies, we also use similar technologies, such as pixel tags, local storage, and tracking. In this policy, we collectively refer to all of these technologies as "cookies."
3. Types of Cookies We Use
Valu-pay uses both first-party and third-party cookies. We categorise the cookies we use as follows:
Strictly Necessary Cookies: These cookies are essential for the operation of our website and services. They include cookies that allow you to log in, keep your account secure, and ensure that core functionalities work properly.
Purpose: Authentication, security, and core functionality.
Expiration: Between 30 days and 5 years.
Third Parties: Google (for authentication and security).
Analytics Cookies: These cookies help us understand how users engage with our website, including tracking page visits, time spent on pages, and overall usage patterns. We use this information to enhance our services and tailor your experience.
Purpose: Website usage statistics and user experience improvements.
Expiration: Between session length (~20 minutes) and 2 years.
Third Parties: Google, Salesforce, Tealium.
Performance and Functionality Cookies: These cookies help us remember your preferences and settings, such as language preferences and previously viewed content, to improve your experience when interacting with our website.
Purpose: Storing preferences and improving user experience.
Expiration: Between session length and 3 years.
Marketing and Advertising Cookies: These cookies are used to track users across websites to provide targeted advertising that is more relevant to your interests. They help us understand the types of individuals interested in our services and promote our offerings more effectively.
Purpose: Targeted advertising and conversion tracking.
Expiration: Between session length and two years.
Third Parties: Adobe, Google, Facebook, LinkedIn.
Social Media Advertising Cookies: We use these cookies to assess the effectiveness of advertisements on social media and to offer tailored advertising on these platforms.
Purpose: assessing ad effectiveness and showing personalised ads.
Expiration: Between session length and two years.
Third Parties: Facebook, X (formerly Twitter), LinkedIn.
4. How We Use Cookies
We use cookies to:
Provide Our Services: Enable you to access and use our services, including secure logins.
Improve Performance: Understand how users interact with our website and services so we can improve and optimise the experience.
Personalize Content: Customise our content to meet your preferences and enhance your experience.
Analytics and Advertising: Monitor usage metrics and deliver relevant advertisements.
5. Controlling Your Cookies Preferences
Browser Settings: Most web browsers allow you to control and manage cookie settings. You can set your browser to block or delete cookies, though this may impact your experience with our services
Cookie Preferences Tool: When you visit our website, you can select which cookies you consent to by clicking the "Cookie Preferences" link available in the footer of the page.
Global Privacy Control: ValuPay recognises and respects some browser-enabled opt-out signals, such as "Global Privacy Control." However, we do not currently respond to "Do Not Track" (DNT) signals due to the lack of an agreed standard.
6. California Consumer Privacy Act (CCPA) Compliance
In accordance with the California Consumer Privacy Act, California residents may opt out of the selling or sharing of their personal information by clicking the "Cookies & CCPA Preferences" link. Snaarp does not sell personal information, but we do use certain cookies to provide targeted advertising and personalised services in compliance with CCPA.
7. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in technology or legal requirements. When necessary, we will alert users of major changes, and any updates will be shared on this page.
8. Contact Information
For questions or concerns regarding this Cookies Policy or our data practices, please contact our Data Protection Officer at privacy@valu-pay.com
9. More Information
For more information on how we process your personal data, please see our Privacy Policy.
